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product name: use "Estuary" instead of "Estuary Flow" - #3463

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jwhartley merged 1 commit into
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james/product-name-estuary
Sep 17, 2026
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jwhartley merged 1 commit into
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james/product-name-estuary

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@jwhartley jwhartley commented Sep 4, 2026 •

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The product is "Estuary", not "Estuary Flow" (context).

Two of these print in --help, via clap's #[command(about, ...)] on the flowctl and dekaf Cli structs. The rest are READMEs and comments, which agents read and imitate when drafting documentation.

Left alone as identifiers, not the product name: LICENSE-BSL, pyproject.toml, the estuary-flow-poc bucket in fixtures and seed.sql, and the estuary-flow-web tarball in CI.

Nothing under site/ is touched, since that tree is deprecated and estuary/docs is the live source. #2964 edits site/docs/getting-started/getting-started.md for the same rename and may want redirecting there.

Companion PR: estuary/connectors#5191

The product is "Estuary". Two of these strings are user-visible: the doc
comments on the flowctl and dekaf Cli structs are pulled into --help by
clap's #[command(about, ...)], so they print whenever a customer runs
`flowctl --help` or `dekaf --help`.

The rest are READMEs and comments. Those still matter, because agents read
them and reproduce the old name when drafting new documentation.

Not changed, since they are identifiers rather than the product name:
LICENSE-BSL ("Estuary Flow v1"), pyproject.toml (name = "estuary-flow"),
the estuary-flow-poc bucket in fixtures and seed.sql, and the
estuary-flow-web tarball in CI.

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I hadn't been bothering with more internal-facing READMEs and documentation but good catch that some of the comments get printed out in the command line.

@jwhartley
jwhartley merged commit 3e2a8e9 into master Sep 17, 2026
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@github-actions github-actions Bot added pending:agent Merged, in the control-plane-agent image, and not yet rolled to flow-agent pending:agent-api Merged, ships via Deploy agent-api, and not yet deployed pending:flowctl Merged, changes the flowctl binary, and not in a published release and removed pending:agent-api Merged, ships via Deploy agent-api, and not yet deployed pending:agent Merged, in the control-plane-agent image, and not yet rolled to flow-agent labels Sep 17, 2026
@github-actions github-actions Bot removed the pending:flowctl Merged, changes the flowctl binary, and not in a published release label Oct 20, 2026
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